Texas State University Owns Burnt Orange Trademark

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The University of Texas at Austin, not Texas State University, is famously known for its burnt orange color. The University of Texas at Austin has a long history of using the color burnt orange in its branding, including its athletic teams and university logo. The university has trademarked the color, which is a distinctive shade of orange that is officially known as "Burnt Orange" (Pantone 158C).

History of Burnt Orange

The use of burnt orange as a school color dates back to the early days of the University of Texas at Austin. In 1901, the university's athletic teams began wearing orange and white uniforms, and over time, the shade of orange used by the teams became darker and more distinctive. In the 1960s, the university officially adopted burnt orange as its primary school color.

Trademarking Burnt Orange

In 1997, the University of Texas at Austin trademarked the color burnt orange, which is a unique and distinctive shade of orange that is officially known as Pantone 158C. The trademark covers the use of the color in a variety of contexts, including athletic uniforms, logos, and marketing materials.

The university's trademark of burnt orange is an important part of its brand identity, and it helps to distinguish the university from other institutions. The trademark also helps to protect the university's brand from unauthorized use by other entities.

Why Burnt Orange Matters

Burnt orange is an important part of the University of Texas at Austin's brand identity, and it plays a significant role in the university's athletic and academic traditions. The color is a source of pride for students, alumni, and fans of the university, and it is an important part of the university's history and heritage.

Texas State University's Branding

While Texas State University does not own the trademark for burnt orange, the university does have its own distinctive brand identity. Texas State University's brand is built around the colors maroon and gold, which are used in the university's logo, athletic uniforms, and marketing materials.

Importance of Branding

Branding is an important part of any institution's identity, and it plays a significant role in distinguishing one institution from another. A strong brand identity can help to build loyalty and recognition among students, alumni, and fans, and it can also help to attract new students and supporters.

In the case of the University of Texas at Austin and Texas State University, both institutions have strong brand identities that are built around distinctive colors and logos. While the University of Texas at Austin owns the trademark for burnt orange, Texas State University has its own unique brand identity that is built around the colors maroon and gold.

Conclusion

In conclusion, the University of Texas at Austin owns the trademark for burnt orange, which is a distinctive and iconic color that is an important part of the university's brand identity. While Texas State University does not own the trademark for burnt orange, the university has its own unique brand identity that is built around the colors maroon and gold. Both institutions have strong brand identities that play a significant role in distinguishing them from other institutions.

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